Senior Consultant · Lima / Global

Digital Marketing, Growth, and Web Development Consultant for a measurable growth.

Over 20 years designing digital marketing strategies, eCommerce ecosystems, and websites that connect technology, data, and business results.

Experience inRetailTourismAviationB2B
01 — APPROACH

It's not about just having a digital presence.
It's about making it profitable.

I combine strategy, creativity, technology, and analytics to build digital assets that serve a specific commercial purpose: attracting better opportunities, driving higher conversions, and operating with greater efficiency.

02 — CAPABILITIES

From strategy to execution, with an end-to-end business vision.

01

Growth Strategy

Acquisition, conversion, and retention roadmaps tied to real business goals.

02

Performance Marketing

Google, Meta, and TikTok Ads ecosystems with tracking, optimization, and executive reporting.

03

Websites & eCommerce

Fast, persuasive WordPress and WooCommerce experiences built to scale sales.

04

Automation & analytics

Integrations, dashboards, and workflows that turn scattered data into actionable decisions.

03 — IMPACT

Results that
drive business forward.

A selection of results achieved through leading digital strategy, teams, and platforms.

+15%SALES

Growth driven by design and content

Creative direction for new campaign assets, web redesigns, and content frameworks to drive revenue growth.

-78%RESPONSE TIME

More efficient digital operations

Transformation of a 24/7 eCommerce operation, improving productivity and customer support experience.

2.5→1.3sWEB SPEED

UX and performance optimization

Comprehensive enhancement of costamar.com to strengthen conversion, retention, and user experience.

04 — CAREER HISTORY

Experience combining
vision and execution.

I have led growth, eCommerce, and digital transformation across Peru, Latin America, and the United States.

Head of Marketing

Total Solution Service · New York

B2B strategy, automation, and digital coordination for airport infrastructure projects at JFK and Newark.

Director of Growth & Principal Consultant

7 Points Consulting · Lima

Digital investment management, performance, and growth ecosystems for retail, healthcare, eCommerce, and services companies.

Digital Marketing & eCommerce Consultant

Freelance

Executive consulting, automation, web development, and measurement frameworks tailored to each business.

Head of eCommerce

Costamar Travel · Lima

Leadership of digital channels, Fintech integrations, regional expansion, and 24/7 commercial teams.

05 — TEACHING & TRAINING

Professional Experience,
backed by continuous learning.

Digital Marketing Lecturer at the USIL Graduate School during 2023 and 2024. I complement my experience with executive education at CENTRUM PUCP, postgraduate studies in Growth Hacking Marketing at UPC, and professional certifications from Google.

Digital Marketing Teacher · 2023–2024USIL — Graduate SchoolExecutive education in Digital Marketing, Analytics, UX, and eCommerceCENTRUM PUCPPostgraduate studies in Growth Hacking MarketingUPCCertifications in Advanced Analytics and eCommerceGoogle
DO YOU HAVE A DIGITAL CHALLENGE?

Let's build something that
drives results.

Tell me about your project and let's discuss the best path to take it to the next level.

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