{"id":49,"date":"2026-05-09T10:26:16","date_gmt":"2026-05-09T15:26:16","guid":{"rendered":"http:\/\/localhost\/mkt\/?page_id=49"},"modified":"2026-05-25T14:09:38","modified_gmt":"2026-05-25T19:09:38","slug":"guias","status":"publish","type":"page","link":"https:\/\/jorgealvarez.me\/en\/recursos\/guias\/","title":{"rendered":"Guides"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"49\" class=\"elementor elementor-49\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c769ccc e-con-full e-flex e-con e-parent\" data-id=\"c769ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79bdcde elementor-widget elementor-widget-html\" data-id=\"79bdcde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\n\/* SECCI\u00d3N *\/\n.guides-section {\n    position: relative;\n    width: 100%;\n    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font-size: 72px;\n    line-height: 0.95;\n    font-weight: 700;\n    color: #ffffff;\n    letter-spacing: -3px;\n    margin-bottom: 28px;\n}\n\n.guides-description {\n    max-width: 820px;\n    margin: 0 auto;\n    font-size: 21px;\n    line-height: 1.7;\n    color: rgba(255,255,255,0.70);\n}\n\n\/* GRID *\/\n.guides-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 24px;\n}\n\n\/* CARD *\/\n.guide-card {\n    position: relative;\n    background: rgba(255,255,255,0.04);\n    border: 1px solid rgba(255,255,255,0.08);\n    border-radius: 30px;\n    padding: 34px;\n    backdrop-filter: blur(10px);\n    transition: all 0.35s ease;\n    overflow: hidden;\n}\n\n.guide-card:hover {\n    transform: translateY(-8px);\n    border-color: rgba(255,107,87,0.30);\n    box-shadow: 0 24px 60px rgba(0,0,0,0.30);\n}\n\n\/* BADGES *\/\n.guide-meta {\n    display: flex;\n    gap: 10px;\n    margin-bottom: 22px;\n    flex-wrap: wrap;\n}\n\n.guide-badge {\n    padding: 8px 14px;\n    border-radius: 999px;\n    background: rgba(255,255,255,0.08);\n    border: 1px solid rgba(255,255,255,0.08);\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 0.5px;\n    color: rgba(255,255,255,0.75);\n    text-transform: uppercase;\n}\n\n\/* T\u00cdTULO *\/\n.guide-title {\n    font-size: 30px;\n    line-height: 1.15;\n    font-weight: 700;\n    color: #ffffff;\n    letter-spacing: -1px;\n    margin-bottom: 20px;\n}\n\n\/* TEXTO *\/\n.guide-text {\n    font-size: 17px;\n    line-height: 1.9;\n    color: rgba(255,255,255,0.70);\n    margin-bottom: 30px;\n}\n\n\/* BOT\u00d3N *\/\n.guide-button {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    padding: 14px 22px;\n    background: linear-gradient(135deg, #ff6b57, #ff4d4d);\n    border-radius: 16px;\n    color: #ffffff;\n    font-size: 15px;\n    font-weight: 700;\n    text-decoration: none;\n    transition: all 0.3s ease;\n}\n\n.guide-button:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 14px 30px rgba(255,77,77,0.25);\n}\n\n\/* RESPONSIVE *\/\n@media (max-width: 1024px) {\n\n    .guides-grid {\n        grid-template-columns: repeat(2, 1fr);\n    }\n\n    .guides-title {\n        font-size: 56px;\n    }\n}\n\n@media (max-width: 767px) {\n\n    .guides-section {\n        padding: 90px 24px;\n    }\n\n    .guides-grid {\n        grid-template-columns: 1fr;\n        gap: 18px;\n    }\n\n    .guides-title {\n        font-size: 42px;\n        line-height: 1;\n    }\n\n    .guides-description {\n        font-size: 17px;\n    }\n\n    .guide-card {\n        padding: 28px 24px;\n        border-radius: 24px;\n    }\n\n    .guide-title {\n        font-size: 26px;\n    }\n\n    .guide-text {\n        font-size: 16px;\n    }\n}\n\n<\/style>\n\n<section class=\"guides-section\">\n\n    <div class=\"guides-container\">\n\n        <!-- HEADER -->\n        <div class=\"guides-header\">\n\n            <div class=\"guides-badge\">\n                Guides\n            <\/div>\n\n            <h1 class=\"guides-title\">\n                Gu\u00edas estrat\u00e9gicas<br>de marketing digital\n            <\/h1>\n\n            <div class=\"guides-description\">\n                Explora recursos avanzados sobre UX, SEO, automatizaci\u00f3n, \n                campa\u00f1as digitales, conversi\u00f3n y crecimiento online.\n            <\/div>\n\n        <\/div>\n\n        <!-- GRID -->\n        <div class=\"guides-grid\">\n\n            <!-- CARD -->\n            <div class=\"guide-card\">\n\n                <div class=\"guide-meta\">\n                    <div class=\"guide-badge\">UX\/UI<\/div>\n                    <div class=\"guide-badge\">Avanzado<\/div>\n                <\/div>\n\n                <div class=\"guide-title\">\n                    Gu\u00eda Completa de Landing Pages\n                <\/div>\n\n                <div class=\"guide-text\">\n                    Aprende a crear landing pages enfocadas en conversi\u00f3n, \n                    experiencia de usuario y generaci\u00f3n de leads.\n                <\/div>\n\n                <a href=\"https:\/\/jorgealvarez.me\/en\/guia-completa-de-landing-pages\/\" target=\"_blank\" class=\"guide-button\">\n                    Leer gu\u00eda \u2192\n                <\/a>\n\n            <\/div>\n\n            <!-- CARD -->\n            <div class=\"guide-card\">\n\n                <div class=\"guide-meta\">\n                    <div class=\"guide-badge\">SEO<\/div>\n                    <div class=\"guide-badge\">WordPress<\/div>\n                <\/div>\n\n                <div class=\"guide-title\">\n                    Gu\u00eda SEO para WordPress\n                <\/div>\n\n                <div class=\"guide-text\">\n                    Optimiza velocidad, indexaci\u00f3n, estructura t\u00e9cnica \n                    y posicionamiento org\u00e1nico en Google.\n                <\/div>\n\n                <a href=\"https:\/\/jorgealvarez.me\/en\/guia-seo-para-wordpress\/\" class=\"guide-button\">\n                    Leer gu\u00eda \u2192\n                <\/a>\n\n            <\/div>\n\n            <!-- CARD -->\n            <div class=\"guide-card\">\n\n                <div class=\"guide-meta\">\n                    <div class=\"guide-badge\">Meta Ads<\/div>\n                    <div class=\"guide-badge\">Performance<\/div>\n                <\/div>\n\n                <div class=\"guide-title\">\n                    Gu\u00eda Meta Ads para Leads\n                <\/div>\n\n                <div class=\"guide-text\">\n                    Estrategias para campa\u00f1as enfocadas en captaci\u00f3n \n                    de clientes y optimizaci\u00f3n de ROAS.\n                <\/div>\n\n                <a href=\"https:\/\/jorgealvarez.me\/en\/guia-meta-ads-para-leads\/\" class=\"guide-button\">\n                    Leer gu\u00eda \u2192\n                <\/a>\n\n            <\/div>\n\n            <!-- CARD -->\n            <div class=\"guide-card\">\n\n                <div class=\"guide-meta\">\n                    <div class=\"guide-badge\">Automation<\/div>\n                    <div class=\"guide-badge\">IA<\/div>\n                <\/div>\n\n                <div class=\"guide-title\">\n                    Gu\u00eda de Automatizaci\u00f3n Digital\n                <\/div>\n\n                <div class=\"guide-text\">\n                    Integra formularios, CRM, workflows y automatizaciones \n                    para optimizar procesos digitales.\n                <\/div>\n\n                <a href=\"https:\/\/jorgealvarez.me\/en\/guia-de-automatizacion-digital\/\" target=\"_blank\" class=\"guide-button\">\n                    Leer gu\u00eda \u2192\n                <\/a>\n\n            <\/div>\n\n            <!-- CARD -->\n            <div class=\"guide-card\">\n\n                <div class=\"guide-meta\">\n                    <div class=\"guide-badge\">eCommerce<\/div>\n                    <div class=\"guide-badge\">Growth<\/div>\n                <\/div>\n\n                <div class=\"guide-title\">\n                    Gu\u00eda eCommerce Growth\n                <\/div>\n\n                <div class=\"guide-text\">\n                    Mejora experiencia de compra, conversi\u00f3n y escalabilidad \n                    para tiendas online.\n                <\/div>\n\n                <a href=\"https:\/\/jorgealvarez.me\/en\/guia-ecommerce-growth\/\" target=\"_blank\" class=\"guide-button\">\n                    Leer gu\u00eda \u2192\n                <\/a>\n\n            <\/div>\n\n            <!-- CARD -->\n            <div class=\"guide-card\">\n\n                <div class=\"guide-meta\">\n                    <div class=\"guide-badge\">Analytics<\/div>\n                    <div class=\"guide-badge\">GA4<\/div>\n                <\/div>\n\n                <div class=\"guide-title\">\n                    Gu\u00eda GA4 y Tracking\n                <\/div>\n\n                <div class=\"guide-text\">\n                    Aprende a configurar eventos, conversiones y medici\u00f3n \n                    avanzada para campa\u00f1as digitales.\n                <\/div>\n\n                <a href=\"https:\/\/jorgealvarez.me\/en\/guia-ga4-y-tracking\/\" target=\"_blank\" class=\"guide-button\">\n                    Leer gu\u00eda \u2192\n                <\/a>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gu\u00edas Gu\u00edas estrat\u00e9gicasde marketing digital Explora recursos avanzados sobre UX, SEO, automatizaci\u00f3n, campa\u00f1as digitales, conversi\u00f3n y crecimiento online. UX\/UI Avanzado Gu\u00eda Completa de Landing Pages Aprende a crear landing pages enfocadas en conversi\u00f3n, experiencia de usuario y generaci\u00f3n de leads. Leer gu\u00eda \u2192 SEO WordPress Gu\u00eda SEO para WordPress Optimiza velocidad, indexaci\u00f3n, estructura t\u00e9cnica y &#8230; <a title=\"Guides\" class=\"read-more\" href=\"https:\/\/jorgealvarez.me\/en\/recursos\/guias\/\" aria-label=\"Read more about Gu\u00edas\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-49","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/pages\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":22,"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/pages\/49\/revisions"}],"predecessor-version":[{"id":9214,"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/pages\/49\/revisions\/9214"}],"up":[{"embeddable":true,"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/pages\/25"}],"wp:attachment":[{"href":"https:\/\/jorgealvarez.me\/en\/wp-json\/wp\/v2\/media?parent=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}